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How to Sell Instruments Online: A Musician's Guide to the Digital Marketplace

The first time I sold a guitar online, I shipped it in the wrong box. The neck poked through the cardboard two days into transit, and the buyer sent me photos of a Fender Stratocaster that looked like it had been through a war. I refunded them, lost the instrument, and learned a hard lesson about packaging. That was years ago, before the big platforms like Reverb and eBay made selling gear feel almost effortless. But even now, with all the tools and marketplaces we have, kno

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